The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of marketing and traditional business. I have observed that funnels for Internet business are becoming increasingly well-known.
Many people want to know more about the marketing concept and the ways it could be used to enhance their online marketing strategies. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.
The Sales Funnel: What is it?
A marketing funnel is not a funnel. This marketing concept uses the word "funnel" to refer to a sales process, from beginning to end. The funnel provides a clear comparison because it allows potential customers to "Unqualified potential customers" at the top and more narrow opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called those who aren't competent, will be at the top of the funnel. These are people who might require your products or services but haven't been approached before. After a series of sales calls and offers, you have reached people who have bought your product or services.
Another reason why the idea of the lead generation funnel works is because it allows you to monitor your potential prospects actions throughout the sales process. It's possible to predict the number potential customers using the sales funnel by knowing the numbers of prospects who are qualified at each stage of the process.
A sales funnel will allow you to see exactly what and where your sales strategy is not working or working or failing, or if your marketing campaign isn't attracting a sufficient amount of prospective customers at any point within the process. This will help you to decide which areas to concentrate your efforts and help you reach your goals in marketing. It is a tool to manage and gauge the customer's sales process.
The Sales Funnel Top - Front - End
The top section of your sales funnel should undergo continuous testing and will be the most engaged. Your creativity and resources will only limit the number of front-end strategies you can create.
The main goal of the front- end is to draw potential customers in and turn them into buyers later in the sales process.
A potential customer will be "qualified" when they sign up to your product or service. This is the stage of the sales funnel at which the potential client or "Unqualified prospect" becomes a qualified leads because they have taken actions which show they are interested enough to buy your product.
To make your front-end effective you must be able to bring targeted traffic to your website, blog or squeeze pages. PPC adverts, articles marketing, PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all excellent sources.
You'll find that there are a variety of tools available that can be used to "qualify" the "Unqualified prospect". A squeeze page is one of the most effective methods to "qualify" the unqualified prospect. It lets you provide something valuable, related to your product or service, which customers can get for free or at a greatly reduced cost in exchange for the email address they provide. The products offered vary from video and newsletters to e-mail courses, eBooks, related reports and more.
The front end of your sales funnel is the point where potential customers are drawn to your company. But what about the back end?
The Back-End or Bottom of The Funnel
The bottom, or back end, of the funnel is where the majority of profit and sales take place. This is where you will find your more expensive products. They are usually relevant to the exact same market, but in a different format such as audio or video, live interaction, or private consultation.
The main difference concerning the front-end and the back-end is regarding the kind of customer and the cost of the product or service which is offered.
Even though it is the case that a small percentage of people will enter your front -end however, just 1-2% of them will actually be able to make it into your back-end. It's okay, because this tiny segment will be investing more in the long run.
Products and services that are front-end may be priced at less than $100 however back-end products, services, and services typically run in the 100s and 1000s. This makes the back-end or bottom of the funnel sales funnel to be the main source of revenue for your Internet company, and it's the most predictable and solid part of the sales process.
Like I said, the sales funnel may be as easy or complex as your imagination or resources permit.
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